Article in Security Sales & Integration: "HDcctv: Dismissible or Disruptive?"

In his July 2010 column, Scott Goldfine writes:

"If HDcctv technology gets into production at a reasonable cost, you can bet the response from dealers holding out against the issues of IP-based cameras and those who have stepped in and been burned will be immense,” writes Ed Fitchett, president of Toronto’s Fitch Surveillance Systems. While some leading manufacturers are dismissive of emerging HDcctv solutions, to what degree is that perspective based on the technology’s viability as opposed to the billions of dollars they have collectively spent developing and marketing IP?

One thing’s for sure, with comments like the one above reflecting dealers’ reluctance to pursue IP video’s learning curve, the fact that about 80 percent of existing CCTV installations are still analog and the implementation of a variety of real-world HDcctv applications, the technology’s potential impact must at least be acknowledged.

I spoke with Sonny Roberts of Denison, Texas-based Gemco National Industrial Security Corp. (GNISC), which has begun phasing in SG Digital’s HDcctv systems for the Saks Fifth Avenue clothing chain. Roberts said Saks experienced problems with IP. “I hooked up HDcctv and they fell in love with it,” he told me. “The loss prevention manager could not believe the clarity and simplicity of the install.”

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